The art of making mention of other content for reference is the basis of creating discourse. The writer usually gathers essential ideas from various sources to help drive points home right from the introductory part of content through to the conclusion. It is virtually impossible to create content without making a reference to third-party (verbal or written) content that adds value to the present discussion. So how does plagiarism sets in writing? We can view the breach of intellectual property in two scenarios.
- To copy an existing content with little or no modifications even when the writer references the original author.
- The rewriting of existing content with extensive modification without referencing the source of the content.
Basis the definitions above, and considering the fact we are limiting the scope this discourse to articles on the internet, the referee that fishes out and penalises the plagiarist is the almighty Google. At present, one can just throw an article to an auto spinner program and circumvent the Google slap as long as the content passes Copyscape. However, the proliferation of content written for search engines has become a source of concern to the search engine giant. The company even went out of the way to advise content creators “not to write for the search engines but for people” and “avoid crooked strategies such as doorway pages created only for search engines.” This gives an impression that the days of “Copyscape pass” rewrite content will soon be over just like Google caught up with Traffic Equalizer sites many years ago.
Is it possible to rewrite content and also add value to the reader? Yes, I believe it is possible to rewrite content that delivers the same message as the original and still provides more value to the reader by just rewriting for another audience. This is what Google wants, to create a new value with your content.
Have you ever come across an article that has very informative content that does not have an excellent flow? The English may be elementary which enhances readability, but such content puts off people with an intellectual mindset. Otherwise, the content may be laid out in such a way that it creates an information-overloaded boring read. In such a scenario, rewriting the content in the context of aligning it to a specific audience adds value to the reader and should be welcome. This concept can be seen in various online courses; although all of them deliver primarily the same information, the method of delivery influences the students to prefer one to the other.
Having established the concept of rewriting for an audience, what are the possible enhancement factors? Here are a few factors that the article rewriter can consider in creating an audience-specific content.
- Study the original content: Analyze the original content to weigh its strength and weaknesses. Is the information well balanced? What audience does it target? Does it appeal to the intellectual? Does it use industry-specific terms? Consider the Literary aspects if it makes an interesting read. These questions will help the writer create an improved version of the original article.
- Write with a different style: Everyone has a personal style of writing which may appeal to a niche audience. If you have not defined your style, you can try to create one that differs from the original content. You can turn an academic-like content to a report style, or make it fun and engaging to read.
- Write for users with different experience: Whether it is express or implied, every author intuitively writes for readers with varied knowledge of the subject. When the writing I overly simplistic, it may be annoying to the user with some level of expertise. In the same vein, it can be frustrating for a novice to read a content focused on readers who are familiar with the subject. You can analyse the content and rewrite basis the audience experience.
- Add literary value: I believe one of the vital aspects of writing content is to make it easy to read, creatively craft the writing with beautiful parts of speech, and teach the reader new words and technical terms without necessarily sending them to Google or the Dictionary. Find ways of improving the original content using these benchmarks.
The crux is that the author has remodelled an existing content such that it becomes the preferred version for a specific niche of readers. I believe this is how content creators can rewrite existing content such that it brings added value to the table which the “original version” does not. By following these rewrite strategies, the author can be confident of satisfying the requirements which the “futuristic Google” and also gain the love of a niche audience. Perhaps, aligning with this new concept will save your website from receiving a “Google Slap” in the future.